Unlock Growth with AI-Powered Strategy
Cutting-edge AI tools blended with human strategy to help founder-led organizations scale more quickly, and expansively.
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Trade Secrets, Talented People, and Modern Technologies
A custom suite of tools, approaches, and models to illuminate your path to sustained success.
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Almost Nothing Has Not Already Happened
Put anything into historical context and predict a more likely outcome.
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Think of Us as Your Agency of Growth

Our MISSION

Our Mission is simple: To level the playing field by giving founder-led organizations the tools and strategies once reserved for enterprise giants.

After watching the market struggle with troublesome technologies, dated-data, and misaligned methodologies, we've developed a suite of proprietary tools, approaches and models, to illuminate your path to success.

We blend cutting-edge AI-powered sales tools with predictive financial trading methodologies to unlock, scalable, expansive, data-driven growth.

We believe that with the right mix of AI, creativity, and execution, no business is too small to scale big.

OutboundOS™

The SmartICP Builder in OutboundOS turns traditional list building on its head.  Instead of starting with a guessed ICP and manually sourcing contacts to fit it, we flip the funnel upside down— starting with that one perfect customer, or few,  and reverse-engineer what’s working.

AI can write anything. But OutboundOS makes sure it writes the right thing — because we’ve curated the signals, structure, and stories that actually convert.  That’s what makes our AI-personalized sequences feel authentic, intelligent, and worth responding to — not just automated noise.

Financial-model-inspired alerts show you which segments are heating up — and when to strike.

One simple interface to track leads, replies, AI-generated notes, and next actions — with zero bloat.

The SmartICP Builder in OutboundOS turns traditional list building on its head.  Instead of starting with a guessed ICP and manually sourcing contacts to fit it, we flip the funnel upside down— starting with that one perfect customer, or few,  and reverse-engineer what’s working.

SmartICP Builder

SmartAudience

The SmartICP Builder uses SmartAudience to reverse-engineer your ideal customers — not based on assumptions, but on real engagement, conversion, and growth signals across your category.

Cohort Development

Cohort Development is the foundation for truly smart, scalable personalization. Instead of sending the same email to 1,000 random leads, we group prospects into clusters of buyers who share behaviors, attributes, or timing.

ICP Experimentation Engine

The ICP Experimentation Engine is a testing framework that lets users A/B test variations of the ICP in live outbound sequences, comparing segment performance side-by-side, automatically surfacing "winning" segments.

Enriched Persona Intelligence

An AI-generated profile builder that dynamically creates and updates persona cards based on live outbound performance and behavioral trends. ICP isn’t just firmographics — it’s the people behind the job titles.

Category / Ecosystem Mapping

An AI-enhanced market scanner that maps your ICP's tech stack, partners, and peer network, so you can identify warm paths and relevant messaging.

AI-Personalized Sequences

Predictive Lead Scoring

Lead scoring isn’t just for prioritizing outreach — it fuels personalization. We use real-time, multi-dimensional lead scores to help the AI decide what to say, when to say it, and how to say it — for every prospect.

Curated Outbound Messaging

Curated outbound messaging is the backbone of effective AI-personalization. We train our AI on a curated, high-performing messaging library — shaped by what’s actually converting in the market.

Campaign Optimization Engine

An AI-powered framework that continuously A/B tests variables like subject lines, body formats, CTAs, and send times — across cohorts and lead scores, giving data-backed insights and lets the platform self-improve.

Reply Classification & AI-Routing

An AI model that reads replies and classifies them, then suggests next steps or auto-handles responses. This system saves time, ensures no response is missed, and helps train future messaging.

Behavioral Triggers & Sequence Reactivation

A trigger-based engine that reactivates or reshapes sequences when prospect behavior changes — like site visits, funding news, or engagement with a competitor. Timing is everything.

Live Attention Signals

Prognostic AI

We use predictive modeling to anticipate where your ideal customers' attention is most likely to shift next — before they take visible action. Our system ingests signals like recent hiring trends, funding activity, and outbound reply rates across industries.

Attention Arbitrage Modeling

Attention arbitrage modeling helps founders reach high-intent prospects before their competitors do — when the cost of attention is low and the likelihood of conversion is high. Similar to financial arbitrage — where traders exploit short-term price differences.

Dynamic Audience Attention Modeling

Tracks when a cohort is collectively shifting focus — whether toward a problem, a category, or a competitor. Just like financial markets respond to sudden investor sentiment shifts, our system tracks momentum across your audience in real time.

Market Timing for Attention

An AI-Driven predictive scoring model measuring when attention is peaking across real-time activity metrics on social, content, and market events - then suggests action + message + timing.

Behavioral Signal Trading

Identifies small but predictive buyer cues and flags cohorts with statistically significant movement and aligns messaging with current behaviors, increasing relevance and speed-to-response.

Unified Sales Pipeline

Customer Attention Indexing

We use a real-time Customer Attention Index to turn your deal pipeline from a static CRM into a live, prioritized, and memory-rich GTM system. The Attention Index scores each lead or account based on current engagement, timing signals, and behavioral shifts .

Attention Flow Forecasting

OutboundOS uses attention flow forecasting to predict where each deal is headed — not just where it is. Instead of treating your pipeline as a static set of stages, we model the direction and velocity of buyer attention over time, so you know who’s heating up or who's fading out.

AI-Powered Next Steps Generator

An AI assistant that reads the full Sales Memory for a lead or deal — across emails, meeting notes, behavioral signals — and generates a concise, 2-sentence deal summary, including; the most likely blockers and suggested next best actions with timing.

Deal Drift Alerts + Rescue Workflows

A deal monitoring service that tracks signs of deal “drift” — i.e., when engagement drops, buyer behavior stalls, or a critical follow-up was missed — and proactively surfaces “at-risk” deals before they go cold. This catches deals at the tipping point and turns invisible loss into visible opportunity.

Growth Learning Loop

Real-Time Reporting & Growth Analytics

In OutboundOS, real-time reporting and growth analytics fuel a continuous learning loop — helping founder-led teams not just execute outbound, but evolve it based on what’s working, what’s not, and why. Every action inside the platform — from opens and replies to sequence performance and pipeline movement — feeds into a centralized feedback system.

Predictive Attention Analytics

Predictive Attention Analytics gives founders the ability to see what’s about to work — before it becomes obvious. Our models forecast attention trends across roles, industries, and personas. This turns the Growth Learning Loop into a forward-looking system, where strategy evolves not just from past performance — but from anticipated buyer behavior.

Attention Volatility Analysis

In OutboundOS, Attention Volatility Analysis helps founders understand how unstable or reactive buyer attention is — and what to do about it. While Predictive Attention Analytics tells you where attention is going, volatility analysis reveals how fast and unpredictably it’s shifting.

Narrative Intelligence Engine

An AI-driven layer that analyzes the story arcs within high-performing campaigns — identifying which tones, hooks, and value propositions resonate with specific audiences at each stage of the funnel.

Sequence Genome Mapping

A modular breakdown and tagging system that deconstructs every outbound sequence into its building blocks — subject lines, CTAs, tones, hooks, objections handled — and tracks performance at the atomic level.

These services turn OutboundOS into the first truly adaptive outbound system designed for non-sales founders — learning from itself, responding to the market, and removing busywork.

GROWTH LAUNCHPAD

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Les is built to take on any aspect of growing a measurable, predictable, and sustainable revenue-generating engine through sales enablement, digital marketing, channel & partner sales, even fractional sales leadership, so you can focus on your higher priority items.

AI is our co-pilot, not our crutch — every tool we deploy is chosen for outcome, not trend.

Borrowing from the trillion dollar, global financial trading markets, we apply indicators (ex.if you’ve heard of Bollinger Bands or Keltner Channels or Ease of Movement), to predict the likelihood that your target customers will be in-market,by measuring customer behavior, lead activity, or channel performance to identify breakout opportunities or signal declines before they happen.

Grow revenue, scale your market, and forge a path toward long-term success with personalized, end-to-end solutions, and clear objectives and actionable steps, enhancing resource utilization & time-to-market efficiency.

AI-Driven Growth Hacking + Rapid Experimentation

Our AI-Driven methodology to growing your business through non-traditional, cost-effective sales and marketing techniques.

Fractional CRO + GTM Leadership

Strategic guidance and operational expertise to align sales, marketing, and revenue teams— improving execution, and accelerating time-to-market.

Sales Tech-Stack Architecture + Automation

Customized sales tech stacks integrated with automation tools to streamline workflows, and empower your team to close deals faster.

Digital Marketing Strategy + Execution

Tailored digital marketing strategies that leverage data-driven insights and AI tools to amplify brand visibility, and attract qualified leads.

FOUNDER GTM LAB


A structured GTM plan empowers teams with clear objectives and actionable steps, enhancing resource utilization, customer experiences, and time-to-market efficiency.

Managing & measuring a sales and marketing team can strain founders time, energy and resources, pulling them away from higher priority goals and initiatives.

We'll help you BUILD and OPTIMIZE effective, measurable, and predictable workflows and marry them with modern technologies which are best customized to your specific needs, allowing you to target prospective customers today, while building custom data sets for better targeting tomorrow, and find qualified leads before your competitors do.

You’ll uncover what it takes to deliver a consistent and meaningful pipeline to hit your revenue targets, at scale.

Brands Who Trust Us...

WHY LES vs. TRADITIONAL AGENCIES?


1. Through the use of real-time data modeling, signal volatility, and momentum indicators, Les will be able to identify attention shifts and market opportunities before they peak - similar to how day-traders anticipate market moves - allowing Les to predict and act on buyer interest before it becomes obvious to competitors.

2. Traditional agencies use segmentation based on static personas and broad demographics, whereas Les applies machine learning to create dynamic, behavior-based profiles and generate hyper-personalized outreach across email, ads, and other sales touchpoints.

3. Les applies quant-driven decision-making, mirroring how hedge funds use data to reduce risk and optimize returns vs. subjective creative processes and “guesswork”.

4. As opposed to static campaign plans, Les uses algorithmic insights to continuously iterate GTM strategy, adjusting channels, messaging, and offers based on signal strength and leading indicators - rapid test-learn-scale cycles that improve over time, not lag behind.

As the world becomes more connected, integrate your message wherever, whenever and however prospects are engaging.

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